FOR BABIES

Keep baby entertained with our gorgeous Leon the Lion ring rattle. Made from 100% cotton knit and featuring a soft jingling rattle, Chloe is sure t...

The adorable Eli the Elephant ring rattle is perfect for little hands. Made from 100% cotton knit, he features a soft jingling rattle to keep baby...

Full-coverage, all-day sun protection—wet or dry The Swim Sunsuit provides all-day, full-coverage, UPF 50+ sun protection without having to apply s...

Sweet and soft, my first doll Lola is the perfect first friend for your little one. Featuring an endearing embroidered face, and 100% cotton musli...

Magnify your baby’s recognition of formation, colour awareness and fine motor skills with this playful bamboo shape sorter. Crafted from bamboo and...

These silicone blocks can be used to teach animal names, colours, numbers, and they even squeak! The shapes can be matched and joined together, mak...

Introducing the Plush Rabbit Sml beige, an adorable and cuddly addition to any toy collection.  At 27cm in height and crafted from soft Polyester',...

Build rainbows, towers, archways and sculptures with this colourful rainbow puzzle. Made from BPA-free, food-grade silicone, it’s ideal for develop...

Made from BPA Free, food grade silicone, the Playground Zippy is perfect for enhancing your baby's motor skills and sensory development! Designed t...

Introducing Plush Lrg Ellie Elephant, the irresistibly soft and huggable companion set to enchant both children and plush collectors alike. Crafted...

2-piece swimsuit with a swim nappy bottom. The top has cap-sleeved and a ruffle neck detail. Snug-fitting around legs and waist to prevent any nas...

Ruffle Tankini Swimsuit Set with Snap Reusable Absorbent Swim Diaper, helps provide secure protection for babies & swimmers i play.® is the or...

Perfectly sized for little hands, these nesting stars are excellent for stacking, sorting, dividing and much more. Ideal for your baby’s developing...

Perfect for little hands, these Push-along Bunny is made from sustainable beechwood and features food-grade silicone wheels that glide smoothly alo...

  Perfect for little hands, these Push-along Bunny is made from sustainable beechwood and features food-grade silicone wheels that glide smoothly a...

The Colorblock Trunks come in fun colours for an all-in-one nappy and swimsuit. With the durable, convenient, and machine washable fabric, baby can...

Introducing the all-in-one Swimsuit Nappy, combining the convenience of a nappy with the fun designs of a swimsuit. Made from durable, machine-wash...

These cute Squeezy Bath Birds offer loads of bath time fun!  Each bird can be filled with water and squeezed to squirt for fun water play.  Made fr...

Delight your little one with our sweet Austin the Lion knitted toy. Made from 100% cotton knit, he features a soft jiggling rattle to keep baby ent...

Develop your baby's fine motor skills and hand-eye coordination with this cute and playful lemon puzzle. Made from BPA-Free food-grade silicone, th...